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Email Marketing Specialist
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Email Marketing Specialist drives engagement and lead nurturing through targeted email campaigns, data-driven optimization, and strategic audience segmentation.
Job Descriptions
- Develop and optimize email marketing campaigns, including newsletters, promotions, and lead nurturing
- Enhance content, design, and strategies using A/B testing and performance data to determine the most effective elements
- Manage deliverability, segmentation, and lead scoring to nurture leads
- Analyze campaign performance and provide insights for future strategies
- Stay updated on industry trends and competitor strategies
- Collaborate with cross-functional teams to align email campaign with overall marketing objectives
Qualification
- Proven working experience in email marketing or similar roles
- Proficient in HubSpot, Zoho Campaign, or Mailchimp
- Skilled in analyzing performance metrics and optimizing strategies
- Experience with A/B testing, deliverability, and list segmentation
- Strong collaboration with cross-functional teams for marketing alignment
- Capability to manage multiple tasks and projects in a dynamic environment
- Willing to be based in Jakarta (hybrid)