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Content Strategy Lead
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Content Strategy Lead will be responsible for crafting and implementing content strategies that highlight our technology solutions, showcase our industry expertise, and engage our audience.
Job Descriptions
- Develop and execute IT-focused content strategies aligned with business goals and product offerings
- Conduct research on IT industry trends to guide content relevance and strategy
- Analyze content performance and refine strategies to improve lead generation and ROI
- Ensure consistency in messaging across all platforms, aligning with technical voice and industry standards
- Work with SEO experts to optimize content for search engines
- Lead and mentor the creative team, driving professional development, and fostering cohesion to build a high-performing team
- Collaborate with engineers, product team, and marketing team to ensure content accuracy and alignment with updates
- Perform regular content audits to maintain relevance and accuracy
Qualification
- Diploma or Bachelor’s degree in Marketing, Communication, Computer Science, Information Technology, or a related field
- Proven experience in a supervisory or leadership level within content strategy role
- Strong knowledge of IT industry trends and digital marketing practices
- Excellent writing and proofreading skills, able to translate technical jargon
- Strong project management skills with the ability to manage multiple projects
- Familiarity with CMS, analytics tools, and SEO tools
- Familiarity with content marketing tools such as HubSpot, SEMrush, or similar
- Willing to be based in Surabaya or Jakarta (placement will be in one of these cities)
- Experience in B2B technology is plus